Want to see how your backlink profile and keyword rankings compare to your competitors? Our new website grader can give you data that you can’t get anywhere else, unless you pay for it. Comparable tools cost hundreds of dollars per month! You can access the web grader when you login to your dashboard and click on the Research tab. If you haven’t set up an account with us yet, call now and we’ll give you credentials so you can use the web grader.
On February 1, Facebook filed for an initial public offering and expects to begin selling shares this spring. In 2011 Facebook had profits of $1 billion on sales of $3.7 billion. 85% of that revenue came from advertising and the rest from social gaming and other fees. Facebook expects to raise at least 5 billion and hopes to raise as much as 10 billion when it begins selling stock in April or May. This is likely to be the biggest Internet or technology IPO ever.
For online marketers, the message is: social media must be embraced! Its impact is growing stronger every day. Facebook and other social media platforms will continue to be aggressive in finding ways to compete with search engines. In addition to having a presence on social media sites, many marketers are adding Facebook pay-per-click to their advertising plans. From 2010 to 2011, the number of PPC ads delivered on Facebook grew 42% and the average price per ad grew 18%. Keep in mind that it’s easy to make costly mistakes when you first venture into social media marketing. Call us if you want help with social media.
In 2011, 487.7 million smartphones were shipped, a 62.7% increase over 2010. This marks the first time smartphones shipments topped that of PCs (only 414.6 million PCs shipped). Most people don’t replace PCs as often as they do smartphones, of course. But there’s no denying people are becoming more and more attached to mobile devices. There are many ways to tailor your marketing and advertising to mobile devices. Google Adwords offers numerous mobile PPC advertising options, including click-to-call. An email marketing campaign reaches people with smartphones and tablet devices who check their email while they’re on the go. Give us a call if you’d like more information on targeting mobile devices.