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Google’s Panda update, released over a year ago, was designed to target low quality content. In June, Google pushed out two Panda refreshes. For those of you keeping score, we’re now up to Panda 3.8. Note that a refresh is different from an update: An update is a change to Google’s algorithm A refresh reruns [...]
According to data from Experian Marketing Services, Facebook had 7 billion visits (not unique visitors) in March; Twitter, 182 million; and LinkedIn, 86 million. Newcomer, Pinterest, kicked LinkedIn out of its third place spot in March with 104 million visits. You simply cannot ignore those numbers. Participating in social media is a must for every [...]
No surprises here! The winner is Google. Last year at this time, Google had 65% of the market share and now, 66%. Bing has 15% (up from 14%) and Yahoo 13% (down from 16%). Yahoo has been on a serious decline and at 13%, this is Yahoo’s lowest share ever. As if Google hasn’t had [...]
On March 1, Google implemented its new privacy policy. We’ve been writing about the downside of the new policy in terms of Google users’ privacy concerns, but there is an upside for those of us in the online marketing business. Google users will now have one comprehensive profile and data will be shared across all [...]